• 10/20/2021

    Doha, 20 October, 2021: More than 3500 healthcare professionals attended the Person-Centered Care Virtual Forum 2021 on Friday 15 and Saturday 16 October. Formerly called the Patient Experience Forum, this unique event is being delivered by Hamad Medical Corporation (HMC) in partnership with internationally renowned US-based healthcare consultants Planetree International. 

    The theme for the 2021 event, held virtually for the first time, was Compassion in Action: Spread Kindness and there were five main tracks: Measuring and Improving What Matters; Service Excellence; Driving a Transformation; Partnerships with Patients, Families, Staff, and the Community; and Leading in Person-Centered Care.

    In his speech at the forum, Dr. Abdulla Al Ansari, HMC’s Chief Medical Officer, said:  “As healthcare professionals, it is important to remember that whilst we are trained to treat a patient’s illness, we must also, at the same time, look at the whole person; we must talk to and listen to them. We must always try to do more to interact and really understand our patients, take the time to engage with them and their loved ones. It helps us deliver better, personalized care.”
    Forum Co-Chair, Mr. Nasser Al Naimi Deputy Chief of Quality, Center for Patient Experience and Staff Engagement and Director, Hamad Healthcare Quality Institute at HMC said that as we continue to navigate a post COVID-19 world, Person-Centered care was even more important.

    “Person-Centered care involves engaging with people as equal partners in promoting and maintaining their health and assessing their experiences throughout the health system, including communication, trust, respect, and preferences,” Mr. Al Naimi said. “It also involves keeping our patients safe, caring for them as people, and making their overall experience the best it can be.

    “At Hamad Medical Corporation, we have been on a journey towards engendering and embedding Person Centered Care in everything we do- the practice of which is essential to the development of patient experience, so being able to draw on international best practice at an event like this is vital.”

    Speakers at the virtual Forum included a keynote from renowned international author Mr. Leon Logothetis, host of the hit Netflix show, The Kindness Diaries. He spoke to attendees about creating a happier world. Other speakers included Dr. Susan Frampton, President of Planetree International; Dr. Dael Waxman, the Medical Director of Patient-Centered Programming at Atrium Health - Mercy Hospital in Charlotte, North Carolina, United States, as well as current and former HMC patients who shared their experiences, Mr. Aqeel Saleh Al Maraghi and Ms. Aisha Al-Marri.  

    Planetree International is a not-for-profit organization that partners with healthcare organizations worldwide to transform how patient care is delivered. Its Person-Centered Care Certification Program, an evidence-based set of standards that define excellence in person-centered care around the world. There are currently 180 organizations worldwide that have completed Planetree Certification. So far, five HMC sites – the Communicable Disease Center, Home Healthcare Services, the Private Nursing Services, the Ambulatory Care Center, and the Enaya Specialized Care Center have all been certified.

    President of Planetree International, Susan B. Frampton, PhD, said the organization was pleased to be partnering with HMC for such an important event, which further highlighted Hamad’s commitment to Person-Centered care.
    “Fundamental to delivering Person-Centered care is listening to the needs of patients, families, and staff to understand what matters most, what is working and what is not meeting expectations. The forum’s emphasis on kindness and compassion – no matter how small the gesture - offers an important reminder to us that even small actions can make a huge difference to patients and their families,” Dr. Frampton said.