Several topics and medical issues will be addressed through the different campaign activities, including:
  • Child Safety Campaign: In consultation and partnership with Safe Kids Worldwide, a targeted safety campaign and road show will be developed to highlight community and family situations which place children at risk and to recommend systems and processes for reducing those risks. Particular emphasis will be on home and road related injuries.
  • Health Awareness Campaign: “Know Your Numbers and Healthy Lifestyle campaign” (blood pressure, glucose, and body mass index as well as promoting a healthy lifestyle to achieve or maintain the right numbers).
  • General Health Awareness Campaign: (specific topics) with sub-themes distributed over the four year program 2012-2015 as follows:
    • Injuries and Trauma Prevention
    • Seasonal issues (e.g. Heat Exhaustion in Summer, Ramadan and Hajj emergencies, etc.)
    • Nutrition and food awareness (healthy foods, diabetes, obesity, dental health)
    • Healthy hearts - avoiding heart attacks; blood pressure monitoring; stroke risk factors, anti-smoking campaign.
    • Respiratory Infections/ Asthma
    • Well-men and well-women advice and selected screening tests.
    • Disability, mobility and rehabilitation services and advice.